Instagram is turning the screws on Snapchat by handing advertisers free trials and credits

1) Instagram is luring advertisers to its platform by giving them free trials and credits.

2) While credits and trials are not unheard of, advertising executives say Instagram is using them at an opportune time to strike Snap at its weakest.

3) Advertisers are questioning the efficacy of their ad spending with Snap, and Wall Street is starting to question the company's ability to deliver on the lofty growth targets baked in to the company's stock price.

Submitted July 16, 2017 at 10:41AM by dennisrieves


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